Jan 21, 2016 | Blog, Business, Radio, Television
It’s been amusing to see the meltdown over the alleged outing of Netflix’s closely-guarded audience metrics. As someone who programmed radio stations for over 20 years, living and dying with new ratings data every single week, I can tell you that in our...
Nov 5, 2015 | Blog, Business, Internet, Print, Radio, Television
This week’s new leap across media boundaries is an Evel Knievel-sized jump. The New York Times is moving into virtual reality storytelling. I don’t know about you, but I’m both floored and not the least bit surprised. For a while, I’ve been...
Sep 28, 2015 | Advertising, Blog, Business, Internet, Movies, Radio, Television
On the off chance you like your payoff up front, here it is: ads are exactly like every other form of content. When your audience loves the content, all is ducky. When they don’t, they avoid that content like the plague. It’s been a remarkable few weeks...
Aug 31, 2015 | Blog, Business, Football, Television
Mere months after I wrote this diatribe regarding the dim fate of the MVPD business, I officially became a cord-cutter. Today, I’m undertaking a radical, counter-revolutionary act and uncutting the cord…(probably) for a whole four months. Why?...